Content Creation | Victoria, Australia

Locations: Streatham, Dobie, Victoria

This ongoing project for Paceline Agriculture captures the story of modern farming operations across multiple seasons. The aim of the content is to share the farmer’s story, showcase practical techniques, and create entertaining and educational visuals that resonate with the agricultural community.

The project began in June 2023 with Scott Blurton sowing wheat on his Streatham farm using his 60ft John Deere disc seeder. In 2024, we expanded this into a full YouTube video for the ‘People in Ag’ series, documenting his operations and sharing his story with a wider audience.

Subsequent shoots in 2024 captured Scott operating his new John Deere 9RX 640 tractor in the paddock with an Agrispread International spreader, demonstrating precision fertiliser application. In January, we filmed golden hour harvesting, featuring Scott’s John Deere X9 1100 header, 9RX tractor, an Oz Ag Machinery Unverferth chaser bin, and a Dunstan motherbin, showing the full harvest process in visually striking detail.

The series also includes sowing wheat at sunset at Dobie, Victoria, with the 9RX and 60ft disc seeder, adding cinematic visuals and educational value.

The result is a cohesive collection of videos that are informative, engaging, and visually compelling, showcasing real machinery in action while sharing the story of Scott Blurton and Paceline Agriculture with the farming community.