Locations: Ballarat Store (VIC), Lindale Pastoral in Picola (NSW), Henty Field Days (NSW)

This project showcases Oz Ag Machinery’s commitment to supplying reliable, field tested and cost effective equipment to Australian farmers. As both machinery suppliers and working farmers themselves, their team understands what growers need. The aim of this content was to highlight their authenticity, share their story in a genuine way and create visuals that resonate with the farming community.

The first project of production focused on Oz Ag’s Ballarat store opening. Filming captured the atmosphere of the launch, customer engagement and the people behind the brand.

The next project took place at Lindale Pastoral in Picola, where we filmed the Flatout 42ft Roller working in the paddock. This included operational footage, close up machinery detail and an interview with the farmer to provide a practical, real world perspective. A full YouTube video and supporting social content were produced from this shoot.

We then documented Oz Ag’s presence at Henty Field Days. This included filming the new 110t Walkabout Motherbin with insights from founder and CEO David Hedt and showcasing the newest design updates and features. We also filmed the Unverferth 42ft Chaser Bin, giving viewers a clear look at its capabilities and the improvements it brings to harvest efficiency.

The result is a cohesive collection of videos and photos that reflect Oz Ag Machinery’s identity. Real machinery in real farming environments, created to connect with growers who value practical, proven equipment and to share the story of a business built by farmers for farmers.