Jumbuck Pastoral
On-Farm Shoot | Content Creation
Location:Commonwealth Hill Station, SA
This project took place at of Australia’s largest and most iconic sheep stations, spanning more than 511,000 hectares of vast outback country.
Emu Hill Ag spent time on station during shearing season documenting the scale, people and day-to-day operations behind life at Commonwealth Hill. The project focused on capturing authentic moments across the station, from sheep mustering and aviation operations through to shearing sheds, station life and the landscape itself.
Working alongside the team on station, the project showcased the reality of large-scale pastoral operations in some of Australia's most remote country, highlighting the people and systems that keep it all moving. Through cinematic video content, short-form social media films and an extensive photography gallery, the project provided audiences with a genuine insight into station life, educated viewers on large-scale pastoral operations, and helped spark greater interest in Australian agriculture and the opportunities within the industry.
The Impact
The Commonwealth Hill Station project generated over 4 Million organic views across social media, increasing exposure for both Commonwealth Hill Station and Jumbuck Pastoral. Across 20 posts, the project showcased the people and operations behind the station, with one Instagram reel generating more than 2 Million organic views. The campaign helped introduce a wider audience to life in the pastoral industry and the opportunities available within it.
Testimonial
“ Holly spent time with our team at Commonwealth Hill Station and did an outstanding job capturing the country, the work, and the people who make the station what it is. Her eye for detail and ability to tell a genuine story through her imagery really stood out. We were extremely happy with the results and look forward to working with Holly and Emu Hill Ag again. "
Shane Badman | Jumbuck
