Emu Hill Pastoral Co
Location: Western Victoria
This project represents the foundation of Emu Hill Ag, beginning in 2021 on our own family farm, Emu Hill Pastoral. What started as content creation for social media has grown into full-time videography, documenting the processes, people, and machinery that make the farm run. Over the years, we have captured every aspect of farm life, showcasing both the Draffin family and our amazing staff, alongside the beauty and authenticity of modern farming.
Filming from 2022 to now, the content covers all cropping operations including sowing, burning stubbles, spraying, rolling soil, windrowing, harvesting, and cleaning seed. Livestock production is highlighted through sheep work, lambing, shearing, and daily animal management. Additional footage captures hay cutting and baling, truck operations, spreading fertiliser, and moments with sheep dogs, farm pets, and wildlife.
The resulting content combines cinematic drone and camera footage to tell the story of Emu Hill Pastoral in its entirety: old machinery alongside new, sunset landscapes, authentic farm life, and the people who make it all happen. The work reflects our commitment to creating positive, real, and down-to-earth storytelling that celebrates both cropping and prime lamb production.
3 Years Of Emu Hill Ag
This video celebrates three years of Emu Hill Ag, featuring our family farm in its entirety. It showcases the best moments captured on Emu Hill Pastoral, including drone footage, all cropping and livestock processes, machinery in action, and the people, our family and staff, who make it all happen. What began as a personal project during Holly’s recovery from Lyme disease has grown into a full time passion for storytelling through film, highlighting authentic Australian agriculture.
Recap of Sowing ‘25
Captured across a series of long days and golden evenings, this piece highlights the 2025 sowing season at Emu Hill Pastoral. James Draffin and Matt Getsom are shown working with our Horwood Bagshaw airseeder and Simplicity cart, with Pip the kelpie never far from the action. The footage follows the sowing process up close, from seed hitting the soil to the tines working through the ground, paired with cinematic machinery and landscape shots that showcase the rhythm and pace of the season.
Yeti Rambler | Burn-Off Season Spec Ad
This spec ad for the Yeti Rambler drink bottle was created during burn-off season, highlighting the bottle in use under harsh farm conditions. The video features Matt Getsom drinking water, Gracie Draffin picking up the bottle, James Draffin, and Chris Grigg driving our firetruck, alongside aerial footage of paddocks being burnt. The footage showcases the burn-off process and effort required to ensure it is conducted safely and efficiently. Set to Neil Young’s Old Man, the video combines cinematic aerials and ground-level shots to create a striking and engaging visual story that demonstrates the durability of the Yeti Rambler in action.
Fire Service Levy Rally at Parliament House Melbourne
Filmed on the steps of Parliament House in Melbourne, this video captures the Fire Service Levy rally as farmers and community members came together to oppose the Emergency Services and Volunteers Fund Levy. The footage focuses on the scale of the turnout, the emotion in the crowd, and the reality facing rural families who volunteer their time for emergency services yet are being hit with steep new costs. Created for social media to raise awareness beyond the bush, the video conveys the strain on farmers and CFA volunteers through powerful visuals and storytelling, set to Beds Are Burning by Midnight Oil to underscore the urgency and impact of the message.
Burning Stubbles at Emu Hill
Set during stubble burning season at Emu Hill Pastoral, this video follows the team through long afternoons and smoky evenings as fires move steadily across the paddocks. Gracie Draffin is seen helping light up with a jerry can, Hamish Draffin is covered head to toe in ash, Holly launches the drone from her hands, and James Draffin and Matt Getsom work alongside the flames. Aerial shots capture fire lines, swirling ash and smoke, and the striking patterns left behind, including a burn passing neatly around a windmill and tank with a hawk drifting through the frame. Paired with Billy Joel’s We Didn’t Start the Fire, the result is fast-paced, real and true to the atmosphere of the job.
Cinematic Wheat Harvest
This video captures the wheat harvest at Emu Hill Pastoral, set to Bob Dylan’s Knocking on Heaven’s Door. Filmed over multiple days, it features our John Deere headers in action, two headers lined up harvesting, and memorable moments with our family and team, including Howard Draffin photographing the harvest, Matt and Peter Mitchell in front of the chaser bin, and Lola our Labrador on the back of the ute. The footage combines cinematic and candid shots, highlighting both the scale of the harvest and the personal connections that make life on the farm meaningful.
Non-Stop Harvest
The 2025 harvest season at Emu Hill Pastoral comes to life in this video set to 9 by Drake, showcasing the intensity and rhythm of farm life. The footage features Holly driving a chaser bin with Gracie smiling in the passenger seat, Hamish focused in the header, and moments of family connection with James and Hamish sharing dinner on the back of the ute. Other shots show Matt and James fixing the header, loading grain, and detailed aerial and close-up views of transfers from headers into chaser bins. Two headers working together and nighttime footage of trucks unloading grain into the silo emphasise that harvest does not stop, running continuously from December through January, leaving little time for a break during this demanding season.
Golden Hour Canola Harvest
At the start of 2024/25 harvest, this video was filmed over one night during golden hour, capturing canola being harvested at Emu Hill Pastoral. Two John Deere headers are featured in action, with close-up, ground-level, and aerial shots that showcase the machinery, process, and paddock’s beauty. Cinematic angles and detailed visuals highlight both the scale and precision of the harvest in a single striking sequence.
Wheat Hay Baling and Carting
This upbeat video, set to Justin Bieber’s What Do You Mean, captures a hectic but rewarding period at Emu Hill Pastoral. The wheat had been frosted in October and was later cut, baled, and carted into sheds across our farms, working straight into the canola harvest. Despite the stress of getting the hay into sheds in time and working into the night, the footage features happy moments. Including Gracie, Hamish, and Chad Loader, along with cinematic shots of our Kenworth Draffin truck delivering the bales for the tractor to lift and stack into the sheds, blending hard work with the enjoyment of getting it done.
Cutting Frosted Wheat Crops
During a challenging period at Emu Hill Pastoral, this video captures the cutting of frosted wheat as we raced against the weather. Hamish Draffin and Matt Getsom operate the John Deere tractor with the Kverneland mower, with both ground-level and cinematic shots highlighting the machinery in action.
Pre-Harvest at Emu Hill Pastoral and Bingham Agriculture
This cinematic video captures the anticipation and excitement leading into harvest, combining footage from Emu Hill Pastoral and Bingham Agriculture operations. Set to Champagne Coast by Blood Orange, it features drone shots of chaser bins, wheat and canola being harvested, and machinery in action during golden hour and sunset. Footage includes our headers at Emu Hill, including one of Bingham Agriculture’s headers operating on our farm, as well as Bingham Agriculture’s headers, chaser bins, and harvest operations at Mingay. A scenic shot with Mt Elephant in the background adds to the scale and beauty of the landscapes. The emotional visuals celebrate the rhythm of harvest, the people behind it, and the landscapes that make these farms unique.
Reminiscing Harvest
Captured during the previous season, this all-drone video highlights wheat harvest operations at Emu Hill Pastoral and Bingham Agriculture at Mingay and Banonghil. The footage showcases headers and chaser bins working across expansive paddocks, with sweeping aerial shots at golden hour and sunset. Set to Hans Zimmer’s Time and Glue by Bicep, the video emphasises both the scale of the machinery and the beauty of the landscape, creating a cinematic build-up for the upcoming harvest season..
Shearing but make it Cinematic
This video captures a day of shearing at Emu Hill Pastoral, set to Young and Beautiful by Lana Del Rey. Footage includes Xbred ewes being shorn, shearers at work, puppies running around, fleece being thrown, staff enjoying lunch, and Kaye Draffin waving at the camera. The video features a mix of unique and cinematic shots, highlighting both the rhythm of shearing operations and the people, animals, and moments that make life on the farm authentic and engaging.